Google has overtaken Apple as world's top brand reports Millward Brown!

Apple since long has ruled the Tech-World as a brand that is both leading in terms of value and customer loyalty. 

But seems the reign has seen its demise.

Global Market research agency Millward Brown stated in its 2014 Top 100 BrandZ report that Google’s brand value has shot up 40% in a year to $US 158.84 Billion.

"Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer, the head of Millward Brown France.

Recently Google tied up with Luxottica, a glasses giant behind Ray-Ban and Oakley, to sell their new product Google Glass in the United States. The glasses shall be according to a customer’s preference and no more make one look like some space age being. (Though that’s cool enough)

Also propelling Google’s brand value was the takeover and selling off of Motorola Mobility from which it acquired some 8000 patents all from Moto’s Kit. 

Google’s policy of targeting all of the market with their well-priced products and almost lifeline services has definitely paid of well.

 Apple on the other hand, has maintained their tradition in every front with similar devices and policies, the only new being their OS update. The new Mac Pro too hasn’t yet made that much of an impact as expected though it is a brilliant workstation.

Apple, which dominated the top position for 3 straight years, saw its brand value fall by 20 percent to $US147.88 billion. 

The top 10 of the 100 slots were dominated by US companies. IBM was in third place at $US107.54 billion ($116.35 billion), a fall of 4 per cent, followed by Microsoft at $US90.19 billion ($97.58 billion) – a 29 per cent rise.

The good news on the block being that Google and Apple declared a cease-fire in their intellectual-property wars, saying they will work together in some areas of patent reform. This makes us expect lot more great products from the two Technology giants.