According to a tipster and several reports from India, KitKat used Nexus 7 (2013) images when marketing the promotion, but then shipped the older tablet to winners. Furthermore, marketing materials (see one such example below) promised that winners would walk away with the “all new Nexus 7 tablet,” at a time when the Nexus 7 (2013) was already selling in the U.S. and other international markets, and therefore it was the “all new Nexus 7 tablet.”
However, KitKat India may have a different opinion. When asked about the situation, the company responded that winners in India received the newest Nexus 7 version available at the time of the contest (September 2013), while the 2013 version only launched in November.
However, that answer may not be good enough, considering that the “new” Nexus 7 (2012) tablets only shipped to winners these days in India, whereas winners in other markets got their prizes a few weeks ago.
Image from the Facebook Group detailing the Nexus 7 winners’ experience in India
Why KitKat India chose to award winners an older Nexus 7 model is certainly not clear, especially considering that the marketing materials suggested that lucky participants would get the 2013 models. What’s clear is that this reflects poorly on the company, and indirectly on Google. After all, this joint branding can do wonders for both companies, but it can also hurt both of them when stuff like this happens.
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